▶Market Situation
Smartphone market is booming nowadays. As the graph shows, the market is expected to grow more in the future. It is expected that almost half of the customers will use smart phones by next year. The important aspect that we need to consider is a generation of mobile communication. Most smart phones were based on 3G service but now, it is shifting to 4G service. So it is
Analysis techniques
We expect that we could calculate degrees of customer attitudes toward FedEx Kinko’s service from quantitative survey result. And we could make various graphs that show differences, strengths, or TOM according to survey results.
6. Research Findings
A. Survey Sample
Age group of respondents Occupation
Use of transportation to FedEx Kinko’
research?
Is the problem significant? (theoretically & practically)
Does the study have practical or theoretical value?
Is the problem important enough to bother with?
What is the real purpose of the study?
Can the results of the study be generalized?
External validity (or representativeness)
Is it valid only for the sample tested?
What costs of time are involved in the analysis?
B
research?
Is the problem significant? (theoretically & practically)
Does the study have practical or theoretical value?
Is the problem important enough to bother with?
What is the real purpose of the study?
Can the results of the study be generalized?
External validity (or representativeness)
Is it valid only for the sample tested?
What costs of time are involved in the analysis?
B
MISSHA
2001년 브랜드 창립
뷰티넷 사이트를 통한 온라인 시장의 성공
2002년 3월 이화여대 점을 오픈
불과 2년 만에 120개의 프랜차이즈 생성
초저가전략
내용물주의
SWOT Analysis
STRENGTH
합리적인 가격
150만 회원수
전 제품 테스트 가능
WEAKNESS
낮은 브랜드 이미지
떨어지는 신뢰도
온라인 재